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Sedimented Reputation Index® (SRI®)
Historical Embedding
The Sedimented Reputation Index® (SRI®) models the historically grown reputation that is incrusted in public memory. SRI® provides for efficient analysis, against a historical background, of the current profiles of companies and organizations subject to public debate.
Long-term Perspective
The procedure, developed by commsLAB in collaboration with the University of Zurich Center for Research on the Public Sphere and Society (fög) allows monitoring of long-term, reputation changes.
Key Events
The methodology stems from the insight that reputation of an actor is defined not only by current events but also, to some extent and for a period of time, by past events that have attracted public attention. It takes account of the fact that, in the long run, major high-resonance events determine the reputation dynamics of organizations and companies.
Economic Impact
The SRI® combines in a unique manner the effects of resonance and reputation in a long-term perspective. Empirical research shows a high correlation between business and reputation dynamics of companies prominent in the public sphere.
Positioning of Swiss Companies in the Public
With a continuous analysis of the medial-mediated reputation of the Swiss economic sector and its companies, commsLAB and the Research Institute Public and Society (fög) of the University of Zurich provide new explanatory patterns for the perception and positioning of companies and sectors, complementing conventional economic data bases or market research data.
Reputation Monitor Swiss Economy
For further information please visit www.reputation-monitor.ch and see here
 Reputation development of the Swiss economy according to SRI® in a selected time period allows a valid assessment of the diachronic classification of current developments |  Reputation ranking of main Swiss economic sectors according to SRI® per key date, enables a classification of the current reputation against the background of a competition comparison |  Reputation ranking of an individual organization and its competitors according to SRI® per key date, allows a classification of the current reputation |
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 Allocation of the public perception of a company along the central positioning or fields of action respectively provide explanations of the current topical dynamics |