Historical Embedding

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The Sedimented Reputation Index® (SRI®) models the historically grown reputation that is incrusted in public memory. SRI® provides for efficient analysis, against a historical background, of the current profiles of companies and organizations subject to public debate.

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Long-term Perspective

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The procedure, developed by commsLAB in collaboration with the University of Zurich Center for Research on the Public Sphere and Society (fög) allows monitoring of long-term, reputation changes.

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Key Events

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The methodology stems from the insight that reputation of an actor is defined not only by current events but also, to some extent and for a period of time, by past events that have attracted public attention. It takes account of the fact that, in the long run, major high-resonance events determine the reputation dynamics of organizations and companies.

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Economic Impact

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The SRI® combines in a unique manner the effects of resonance and reputation in a long-term perspective. Empirical research shows a high correlation between business and reputation dynamics of companies prominent in the public sphere.