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Many established reputation management approaches share the objective of achieving the most positive reputation possible with a focus on an increase in popularity. This strategy is not only wrong, but it is dangerous. Reputation management is not a beauty contest.
Integrated solutions for profile-compliant positioning and control of companies and organizations
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Profile-compliant control of corporate positioning
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Decision basis whether public appearance needs to be corrected
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Decision basis whether strategic course corrections need to be made
KPI system for controlling strategic communication and risk management:
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Determines the importance of the individual reputation parameters for one's own positioning in direct competition comparison
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Analogue KPIs provide information about which dimensions are developing in a positive way or where there is a need for action
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Reputation profile: Benchmarking competition and own history
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Media agenda and key reputation parameters
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Unique method for measuring long-term reputation dynamics
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154 Swiss companies and organisations
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from 23 different sectors
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in 22 Swiss lead media
Selection and taxation of explosiveness of strategic issues:
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Continuous early detection and in-depth analysis of communication events ("issues") affecting the fields of action of the organization
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Systematic tracking of news media and social media for the purpose of agenda setting
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In-depth analyses of selected strategic issues